Presented by Aaron Friedman, Vice President of Marketing, Propel with Mayra Heitman, Public Relations Manager, Sociallee PR & Digital Media.
Artificial intelligence (AI) has found its way into every industry, including communications. Can you use PR tech tools to make life easier with data-informed insights, and keep the human element and relationship building element? How can you make sure that your story pitch is still personable and take advantage of technology at your fingertips? Meeting that need is why Propel was created. This PR software can help you improve your pitches, optimize your relationships with journalists and track the coverage of campaigns – without confusing spreadsheets, overwhelming tools and astronomical subscription costs. Learn how you can take advantage of technology to bring your media relations to the next level with the ultimate hack: using AI to sound even more human in your communications initiatives.
*Zoom meeting information will be emailed the week of the event.
About this event
Learn how to develop trust-based relationships with the media and story ideas reporters love to cover as well as how to prepare for a media interview. Robyn Felix, APR, provides strategic leadership in her position at the Southwest Florida Water Management District. She will share a variety of real-world examples and practical tips from her more than 26 years of experience in television news, media relations and public relations in the Tampa Bay area.
Presented by Myiah J. Hutchens, Ph.D., Associate Professor, College of Journalism and Communications, University of Florida
This session will address both the causes and consequences of exposure to information that we disagree with. Good information is key to making good decisions, and information is better when we are willing to hear multiple perspectives. However, especially in politics, many individuals are reluctant to engage with ideas that are counter to what they already believe. Dr. Myiah Hutchens, an expert in diverse perspectives, will address the biases that audiences often have when approaching counter-attitudinal information and what strategies can be used to make those conversations more productive.
Takeaways:
• What your in-group does matters – challenge yourself to seek out diverse perspectives
• Disagreement can have positive effects
• Try to reinforce shared identities when talking to someone you disagree with
Influencer marketing is a powerful tool that can help you reach key audiences on social media and enhance your brand’s credibility. According to Deloitte’s 2022 Digital Democracy Survey, 70% of U.S. consumers say they follow an influencer online, and one-third say social media influencers influence their buying decisions.
Join us via Zoom on Thursday, Oct. 13, to hear from Carly Riordan – a successful influencer, blogger, and author with more than 227,000 Instagram followers – on how marketing and PR professionals can partner with influencers in a way that is mutually beneficial. She will also discuss her path to becoming a full-time lifestyle blogger – and how she balances her public-facing career with her personal life.
Learn how to craft your best Instagram profile to create a content strategy that ensures you stand out in your industry.
Whether you’re a member of the c-suite, a small business owner, or just getting started with your professional journey, developing your personal brand can be key to your success. Yet, showcasing your talent and authentically highlighting who you are can be a challenge for many. In “Branding Yourself on Instagram to Support Your Career Goals,” you’ll learn the value of focusing on Instagram and how to create a content strategy that ensures you stand out in your industry. From what to post to how to craft your profile, you’ll walk away with quick wins and a long-term strategy that opens new opportunities for your overall career.
Our presenter, Heather Colby, is a nationally recognized real estate marketer who has helped realtors across the country refine their respective brands and build their business.
The age-old question in PR: How do we ensure that we reach our desired audience? Join us on Zoom, from 12:00 – 1:00 pm, on October 20, to hear from guest speaker, 𝗗𝗲𝘃𝗼𝗻 𝗖𝗵𝗲𝘀𝘁𝗻𝘂𝘁, APR, CPRC, Immediate Past State FPRA President and the communications manager for Cox Communications. An accomplished public relations professional with over 15 years, she has expertise developing and executing all aspects of public relations and employee communications campaigns to support strategic business initiatives. She has a solid reputation within the public and business communities as a creative and dynamic professional, producing effective and engaging communications for internal and external customers. We’re excited to hear more about how to grow and engage audiences by using digital tools.
Presented by Andrya Allen, Marketing Director and Partner at The Nine
Brands today enter the world with a base expectation of making a positive impact. Your audience expects authenticity and conscious intention. Learn how to align your brand with the foundations of positivity psychology to speed up growth, establish cultural change and be remembered as a legacy.
During this virtual event, we’ll learn about what it takes to lead a woman- and minority-certified public relations firm and a statewide conference. Our guest, Arlene DiBenigno, is the managing partner at Conversa Co and President/CEO of the Women’s Conference of Florida, Inc. You won’t want to miss hearing about her diverse leadership experience and advice for other practitioners.
Join us for a virtual Lunch & Learn featuring Chris Gent, APR, CPRC, head of strategic communications and public affairs for Georgia-Pacific’s Palatka Operations.
Date: Noon to 1 p.m. | Thursday, Nov. 17
Topic: Crisis Communications
FREE for FPRA members*, $10 for nonmembers
*Members, email us at SouthFloridaFPRA@Gmail.com for your special promo code.
Build your crisis PR plan with help from an expert. Chris Gent, APR, CPRC has worked in this field for more than 30 years and will share his tips and insights to help you avoid a PR crisis.
We often think of ethics in terms of good vs. bad, or right vs. wrong; however, ethics are rarely that straightforward. PR practitioners have a responsibility to their employers, their clients, the profession, the public and to themselves to practice responsibly and to protect the trust they have with each. Unfortunately, conflicts of interest often arise in that pursuit. In those situations, how do we determine the most ethical, socially responsible path? Understanding the different approaches to ethics, the ethical decision-making process and key components of the law are foundational to effective and ethically-sound public relations.
Ethics topics:
Defining ethics
The ethical decision-making process and theories
How to handle conflicts of ethics
The First Amendment and Media law
FPRA Code of Ethics
Key takeaways:
Exploring the reality that ethics is rarely as cut and dry as right vs wrong – it’s often a matter of conflicting ‘rights’
Embracing the idea of PR as the conscious of an organization – this webinar will discuss how to be well-versed in the law and in the ethical decision-making process in order to be effective counselors
Understanding the potentially serious consequences of not having a firm grasp of the law or the ethical process in PR including the substantial loss of money, litigation, the loss of trademarks, SEC issues and reputational damage, among many others.
Consider setting a new year’s resolution in 2023 to help enhance your professional knowledge and career status. Earn your credentials and be part of the elite few to become accredited and/or certified in public relations.
The Central West Coast Chapter of the Florida Public Relations Association will host a free webinar from noon to 1 p.m. on Wednesday, December 14, 2022 on Zoom. Learn the steps to earn either an Accreditation in Public Relations (APR) credential or a Certified Public Relations Counselor (CPRC) credential (or both).
Led by our chapter’s Credentialing Team, Erin Hoffer, APR, CPRC and Laura Ansel, APR, the session will detail the process to earn both credentials. They will provide important insights and key take-aways for success.
The webinar is free for all Florida Public Relations Association members and non-members. Participants must have a Zoom login (free) to be able to participate in the webinar. For more information, email accreditation@cwcfpra.com.
This is a joint session of the Tampa Bay and Dick Pope/Polk County FPRA chapters and is free to all. Come join us for this virtual session to learn more about the annual FPRA Image Awards competition and how to create an award-winning entry. The Image Award entry deadline is March 6.
Join us via Zoom on Wednesday, Jan. 18, for our 2023 State of the Media Journalist Panel moderated by Alia Faraj-Johnson of Alia Strategic Group. Panelists will discuss how PR/comms teams can best connect with the media, how the media landscape has changed (particularly in this new virtual world), how news outlets prioritize coverage and the importance of relationships between PR/comms professionals and journalists.
Please join us from 11:45 a.m. to 1 p.m. Friday, Jan. 20 via Zoom! Our guest speaker will be Stephanie Chong, owner/CEO of noodPR. She will present, “The Evolution of Digital Marketing Strategies – How Inclusion, Diversity & Awareness Should Change PR Strategies.”
Easily bored and always up for a challenge, Stephanie migrated to #BayStreetLife to work in sales and marketing at an award-winning hedge fund. She then went onto Canada’s largest multi-residential REIT, handling investor relations and communications. After several years in financial communications, Stephanie realized it wasn’t her true calling. She left Bay Street and started noodPR on her kitchen counter in response to a growing demand for an agency centered around sustainable development. With her interest and experience in social impact, noodPR was formed as the go-to agency for sustainable, ethical, and socially-conscious brands.
Using lessons from his yoga teacher training, Dan Farkas will spark ideas to help agencies grow new business and allow brands to identify efficiency.
• Discover new ways to measure earned media success. Farewell advertising value…
• Learn better ways to build a media list.
• Appreciate relating to the public (in this case how to not annoy a journalist)
• See how to optimize the media coverage you do earn.
Media Relations is still the backbone of PR. We just have to stretch those muscles in new ways.
Join us virtually for the January professional event, where we will have the opportunity to hear from Scott Glaser, the Executive Director of ESPN Events. Scott will share with us how bowl games impact local communities.
Presented by Dan Farkas
Using lessons from his yoga teacher training, Dan Farkas will spark ideas to help agencies grow new business and allow brands to identify efficiency.
Discover new ways to measure earned media success. Farewell advertising value…
Learn better ways to build a media list.
Appreciate relating to the public (in this case how to not annoy a journalist).
See how to optimize the media coverage you do earn.
Media Relations is still the backbone of PR. We just have to stretch those muscles in new ways.
Virtual Lunch & Learn: Grab your lunch and bring your favorite PR tips, tricks and tools to share with fellow members!
Jan. 31 from Noon to 1 p.m. | Free for all attendees!
Join us for this free webinar to learn how you can make the most of user-generated content — even the content that doesn’t seem promising at first. You’ll learn how to turn ordinary customers into passionate superfans who remain loyal to your brand.
Brianne Fleming is a brand builder, marketing instructor, pop culture writer and podcaster. She teaches lead generation. advertising, social media and branding at the University of Florida and has more than ten years of experience in marketing for industries including nonprofit, franchise, real estate and fitness/wellness.
Brianne owns a marketing consultancy and brand development agency called Twelve Stories Up and runs a blog and podcast called Making the Brand.
Join us on February 21 to learn how you can make the most of user-generated content — even the content that doesn’t seem promising at first. You’ll learn how to turn ordinary customers into passionate superfans who remain loyal to your brand.
Brianne Fleming is a brand builder, marketing instructor, pop culture writer and podcaster. She teaches lead generation, advertising, social media and branding at the University of Florida and has more than ten years of experience in marketing for industries including nonprofit, franchise, real estate and fitness/wellness.
February 23, 2023: Build and maintain a thriving PR career
Join this enlightening conversation with two PR experts, who will touch on the APR and CPRC process and how it can help you excel in PR, marketing, communication and beyond. Speakers are Laura Byrnes, APR, CPRC and Amanda Handley, APR, CPRC.
Location: Meeting link will be emailed to all RSVPs
Time: Noon to 1 p.m.
FREE for members, $10 for guests
Bring a PR Challenge You’re Currently Facing and Workshop Some Solutions with Like-Minded Professionals. What is shared on the call, stays on the call! #RealPeopleDoingRealPR
Join us online on Thursday, March 16, as we hear from Alexa Heinrich, Social Media Manager for St. Petersburg College, who’ll chat with us about exploring digital accessibility best practices for social media with an opportunity for attendees to ask questions. Highlights of the program include:
General Info on Accessibility
Assistive Technology and Devices
Hashtags and Copywriting
Emojis and Icons
Images (alt text) and Videos (audio descriptions, captions)
No Turning Back: A Corporate Social Responsibility Imperative
Free for FPRA Members
Wednesday, March 22, 2023 at Noon EST
Corporate Social Responsibility (CSR) has to do with all things corporations do to honor and meet the needs of stakeholders and the environment now and for future generations. Measured by the “triple bottom line,” a phrase coined by John Elkington in the 1990s, CSR operates on the premise that in honoring people and planet, firms will also generate profit. Hotly debated for decades, the landscape shifted dramatically during and since the COVID-19 pandemic lockdowns. Today, stakeholders are more intentionally making decisions that hold corporations accountable for their environmental footprint and treatment of people in the process of producing goods and providing services. Effective communication is vital for success in gaining and retaining stakeholder trust and support in an era where reputation and success is being measured by the triple bottom line.
In December 2022, PR Week published an article about what to expect PR trends to be in 2023 that was based on a Prowly survey of PR professionals. Results showed the leading trend PR professionals expect to see in 2023 is “social responsibility” incorporating DEI, CSR and ESG (environmental, social and governance). In this webinar, Dr. Sellnow will explore what society expects from our organizations and how we can use effective communication to establish trust and manage relationships in this time of heightened expectations.
Don’t miss this month’s lunchtime virtual fireside chat with Judy Silverstein Gray, who will talk about how her passion for storytelling in journalism, public affairs and public relations led her to co-author her upcoming book Unwavering. The event is noon, March 27. Visit the link to register. http://ow.ly/1Pgo50NfGEH
Learn tips and tricks to use your smartphone to capture high-quality photos and videos.Everything you need to create engaging content is in the palm of your hand. Join us March 30 to learn how! Devon Chestnut, APR, CPRC will lead this educational conversation.
Location: Meeting link will be emailed to all RSVPs
Time: Noon to 1 p.m.
FREE for members, $10 for guests
Tips to Tune up your Golden Image Submission
Free for FPRA Members
Wednesday, April 28 from 1 to 2 p.m. EDT
Learn how to make your Golden Image Awards submission shine bright like a diamond! Join past Grand All Image Award recipients, Orange County Government’s Despina McLaughlin, APR and Seminole County Fire Department’s Doreen Overstreet, APR for a session dedicated to tuning up your award submissions. This hour-long webinar will introduce key structural components that will not only set you up for success but ultimately orchestrate a Golden Image Award pipeline to showcase future award-worthy communications campaigns. From understanding categories to choosing your words wisely, Despina and Doreen deliver a melody of tools that will get you humming a new beat on your way to statewide public relations recognition.
Virtual Networking 10:45 a.m. -11:00 a.m. – Program: 11:00 a.m. to Noon.
Americans are more multiracial than ever. The face of America looks different, and that means the majority of Americans are different. Have you accounted for that evolution in your communication strategy? Reaching the hearts of stakeholders starts with understanding their culture. That understanding can be gained by pros from all kinds of backgrounds and experience levels if a strategic effort is made. Learn from internationally-recognized PR author, national columnist, podcast host and boutique agency owner Melissa Vela-Williamson, APR as she shares ways to be more culturally competent and inclusive with communication. She’ll share data, relatable stories, and actionable tips that illustrate aligning PR communication with DEI principles. This knowledge can help communicators better connect with audiences and support social good.
In just a few short months, ChatGPT has exploded on the scene and is being used with great enthusiasm by millions—garnering national headlines and attention. What should we know about artificial intelligence (AI) as public relations professionals and marketers? Join the Space Coast Chapter of the Florida Public Relations Association for a Lunch & Learn webinar, where we will introduce the basics of AI and ChatGPT and provide an overview of what these tools are all about. Led by SCFPRA past president, Rebecca Emery APR, we’ll break down specific areas where AI may be useful for PR and marketing purposes and review ethical and legal considerations for their use. We’ll also take a closer look at AI-driven tools and platforms that can help provide inspiration. Attend this session to gain an understanding of ChatGPT and how to use AI tools and platforms with prudence and possibility!
Presented by Kyle Coon, Keynote Speaker and Paralympian Triathlete
Free for FPRA Members
Wednesday, May 31 from Noon to 1 p.m. EDT
Kyle Coon has been totally blind since he was six years old, but that hasn’t stopped him from embracing a vision of living life to the fullest. From summiting Kilimanjaro at the age of 15, to breaking new ground and setting records as a visually impaired triathlete, to representing the U.S. in the Paralympic Games, Kyle shows us what it means to live with true vision. In this webinar, Kyle will share his story and advice for how you can keep an eye on your life’s vision, recruit and develop your team and achieve your dreams.
Kyle’s message of embracing adversity and identifying and focusing on a vision has been featured on The Oprah Winfrey Show and in Backpacker and Triathlete magazines. Losing sight has only served as a base for Kyle’s ability to master his ambitions despite his inability to see them. Inspiring all of us to overcome challenges and sharing a few laughs along the way has become his trademark. Drawing upon his experiences as a totally blind person and adventure athlete, he demonstrates the importance of vision, commitment and courage to pursuing an “Eyeronvision” and embracing the adversity along life’s journey.
In this session, April Salter, APR, CPRC, will share tips to strengthen your crisis planning, whether you work for local government, a local business, corporation or nonprofit, or are a concerned community member. In addition to providing a crisis communications framework for any crisis, she will provide resources and private sector planning tools to be aware of in the event a natural or human-made disaster occurs in your community.
April is a veteran communicator during natural disasters and counsels CEO’s and teams during crises. She grew up in Key West, where hurricane planning was often ignored, and worked at a senior leadership level in state government when Hurricane Andrew hit Homestead as a Category 5 storm in 1992. April worked in both the private sector and local government in the aftermath of Hurricane Michael, a Category 5 storm that hit Mexico Beach in the panhandle in 2018. She pioneered the use of electronic billboards in emergencies in Florida during the 2004 hurricane season when the state was smacked by four different hurricanes within a six-week period. This practice is still used as a FEMA Best Practice case study. Most recently, April and the SalterMitchell PR team created and managed the state Department of Health’s COVID-19 website which has received more than 12 million visits since 2020.
April is the founder and CEO of SalterMitchell PR, an agency grounded in local communities in Florida. She is co-host and executive producer of the Fluent in Floridian podcast, which features the brightest leaders in the Sunshine State. She is a longtime member of FPRA and is currently the president of the Florida Public Relations Education Foundation.
Additional hurricane preparedness virtual sessions throughout the month of June will be announced soon.
*Zoom meeting link will be emailed the morning of the event.
Join Melissa Agnes, founder and CEO of Crisis Ready Institute, author, and crisis communication expert, for a special FPRA webinar where she will discuss strategic and effective ways to manage controversial issues and crises.
Melissa will be a keynote at the upcoming FPRA Annual Conference. This webinar is your opportunity to get a glimpse into what Melissa will go in-depth on at Annual Conference.
Are you ready to “deploy?”
Ashley J. Giovannetti, will share tips on how communications professionals can prepare mentally and functionally to assist their agency – and potentially other agencies- when a disaster strikes. Crisis don’t often give us a heads up, or set aside time for lunch. Ashley will provide helpful insights to help you successfully “deploy” at a moment’s notice, including best items to pack in your go kit, how to find your place in a Joint Information Center and more.
When Ashley is not working as a communications projects coordinator for Pinellas County Government, she is a public affairs specialist for the Coast Guard Reserve. After eight years of active-duty service, she transitioned her public service to the local community and reserves.
Ashley has more than 12 years experience in crisis and disaster communications, including two major oil spills in California, Hurricanes Harvey, Maria, Matthew and Eta. Most recently she responded to Hurricane Ian as the Coast Guard’s PIO for the pollution response, after working the hurricane as the lead PIO for Pinellas County.
*Zoom meeting link will be emailed the morning of the event.
Join the Florida Public Relations Association for a timely and informative webinar about artificial intelligence (AI) from a PR and marketing communications perspective. Led by Space Coast Chapter past president and APR, Rebecca Emery, dive into the fast-paced world of generative AI, ChatGPT, and other game-changing software tools. Discover how AI can help automate and accelerate content generation for public relations, media relations, spokesperson preparedness, copywriting, social media, digital advertising, video/image generation, and competitive analysis. Learn strategies for ethical and responsible use of AI in the workplace and how to identify and respond to AI “deep fakes” from a reputation management standpoint. Gain insights for structuring and saving prompts, using plugins and workflow automation, and understanding the effect AI-powered web browsing will have on SEO moving forward. Join us for this unique deep dive into the fast-paced world of generative AI from a PR and communications perspective in order to work strategically, responsibly, and more efficiently with AI.
Do you have crisis communication questions? Are there any holes in your crisis communication plan? Wish you could run it past an expert? Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management and brand protection. She’s handled crisis situations and worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. This is your opportunity to ask her anything. Pick Melissa’s brain on the crisis communication questions that you can’t find answers to anywhere else.
During this session, you will have the opportunity to ask Melissa questions. If you’d rather send your questions in advance, please send them to melanie@kscadvpr.com.
Grab your favorite cup of coffee and get inspired during this Coaching & Coffee seminar, featuring insights from Brian Ososky, marketing director for the Fort Myers – Islands, Beaches and Neighborhoods.
During this virtual program, Ososky will share the VCB’s strategic and creative approach to tourism marketing, reflecting on its response to marketing the region in the weeks and months after Hurricane Ian and looking ahead at what’s in store for the remainder of 2023 and beyond.
Join the Northwest Florida Coast Chapter of the FPRA on Tuesday, September 19th from 12 PM – 1 PM CST for our September Professional Development Webinar, Remember Your Internal Audience: Tapping into a Marketing Pro’s Most Important Demographic, presented by Corey Dobridnia, PIO for the Walton County Sheriff’s Office.
An award-winning Public Information Officer, Corey Dobridnia is currently employed at the Walton County Sheriff’s Office. In a past life, Dobridnia worked as the weekend anchor for WMBB, an ABC Affiliate out of Panama City covering Tyndall Air Force Base, Naval Support Activity Panama City and more.
Dobridnia graduated from Embry-Riddle Aeronautical University with a bachelor’s degree in communication and earned a master’s degree from Florida State University, Panama City in corporate and public communication. ERAU was also where she lettered in women’s volleyball.
In 2017, Dobridnia was dually named Public Information Officer of the Year by the Florida Law Enforcement Public Information Officer’s Association and the Florida Association of Public Information Officers. In 2018, Dobridnia received the PIO Deployment Team Mobilization Award after deploying to help public agencies following Hurricane Irma and Hurricane Michael. In 2020, Walton County Sheriff’s Office was a finalist for Government Social Media’s Golden Post Awards for Best Instagram Presence.
This professional development webinar is FREE for members/students and $30 for nonmembers. The Zoom link for the webinar will be emailed to you prior to the webinar.
Grab your coffee and join FPRA Tampa Bay to hear what trends in public relations may be coming to your workplace in the next year. We’ll discuss AI, economic instability, the social media shift, and more. A Zoom meeting link will be sent to those registered the morning of the event.
lliott McLaughlin, Key Account Director / Team Lead, PHMG
Bahh bummm! You know it, Netflix’s iconic sonic brand. But have you ever thought about how audio can craft a more succinct and lasting communications message? Follow along with PHMG, a global audio branding agency, as they champion case studies with fellow FPRA member businesses like Premier Sotheby’s International Realty and Waste Pro to reveal their positive ROI with audio rebranding campaigns.
Join the Northwest Florida Coast Chapter of the FPRA on Tuesday, October 24th from 12 PM – 1 PM CST for our October Professional Development Webinar, Keep it 100: Upskilling PR in the AI Era, presented by Michelle Hayes Uhlfelder, CEO and Founder of Cherrytop – a brand new marketing and PR boutique agency.
Step up your PR game with “Keep it 100: Upskilling PR in the AI Era” presented by Cornell University Marketing AI certified expert Michelle Hayes Uhlfelder. This webinar promises to give you a fresh take on AI’s impact on PR as Michelle unpacks a practical toolbox of AI-driven techniques perfect for both AI rookies and seasoned pros. Come ready to learn, innovate, and level up your PR strategies in this tech-savvy age.
Have you ever wondered what it takes to win the Dick Pope All Florida Golden Image Award, the highest award one can receive at the Golden Image Awards? You’re in luck! The 2023 recipient will walk attendees through the winning campaign during FPRA’s November webinar. City of Port St. Lucie Communications Director Sarah Prohaska and her team only had a few obstacles to overcome when the city’s trash collection service failed: a lawsuit for breach of contract, complaints on social media and negative media coverage to name a few.
You’ll learn:
• The components of an award-winning communications plan
• How to build trust with community members
• What the city did to come in under budget and show ROI
• How they executed in a short timeframe
• Bonus: How it feels to hold that huge pyramid!
Join us on Zoom on Thursday, November 16, to learn how to effectively manage hybrid teams with Mark Mohammadpour, APR, Fellow PRSA.
As business leaders in recent years, we have evolved how we manage our in-house and agency teams in a virtual environment. We’ve had to learn new techniques to communicate with our teams, give more grace, and redefine how we balance our personal and professional lives. Recent data suggests that employees who trust their managers, teammates, and leaders are more likely to absorb organizational change. One way to establish trust is to be more transparent about previously undocumented work expectations.
Designing a set of norms to set boundaries around work expectations and generate buy-in from your teams will show leadership, demonstrate that you care about their well-being, and ultimately see a reduction in employee turnover, which will positively impact your firm, consultancy, or company.
The world of PR extends far beyond media releases and external campaigns; it begins from within the very heart of an organization. Join Johanna Santana, Head of Internal Communications at SeaWorld Parks & Entertainment and explore the power of internal communications in shaping companies, culture, and external perception. Discover the pivotal role of the “I” in the “PESO” model, for a complete 360-degree communications approach. And learn the art of curating a vibrant internal environment that not only informs but also inspires.
$10 for members and students | $20 for non-members
🔗 https://bit.ly/498EeSv
The world of PR extends far beyond media releases and external campaigns; it begins from within the very heart of an organization. Join Johanna Santana, Head of Internal Communications at SeaWorld Parks & Entertainment and explore the power of internal communications in shaping companies, culture, and external perception. Discover the pivotal role of the “I” in the “PESO” model, for a complete 360-degree communications approach. And learn the art of curating a vibrant internal environment that not only informs but also inspires.
WEBINAR via Zoom
Date: November 16
Time: 12:00-1:00 PM
Register for a webinar you won’t want to miss! When a crisis occurs, how should we adjust our PR efforts?! Learn this and more next week with Megan Paquin, APR, CPRC.
If you are an FPRA member, please RSVP to southfloridafpra@gmail.com.
Want to take a peek behind-the-scenes at what it takes to plan and execute global PR campaigns for blockbuster films? Join us at this fun virtual program with María Cecilia Toro, a veteran film publicist who has worked with Warner Bros. Pictures and Walt Disney Studios Motion Pictures. María Cecilia will share lessons from leading public relations initiatives for many hit films, including Barbie – the first female-led film to cross $1 billion – DC Comic’s latest film Blue Beetle, and more.
As a result of significant interest in our annual APR study sessions, we are pleased to announce a virtual information session for those who couldn’t attend the in-person meeting. The virtual session is scheduled for December 13 at noon via Zoom. Kindly RSVP to Lisa Murray, APR, CPRC at lisadmurrs@gmail.com to receive the Zoom link.
gnite Your Brand with Community Engagement: Unveiling the 10 Secrets to Success
Chris Gent, APR, CPRC
Join us for an exciting webinar on Dec. 20 as we delve into the world of community engagement for businesses and organizations. Discover the secrets to boosting your brand and building strong, positive relationships with the people who impact your business.
Community engagement is not just critical; it’s essential. Whether you have projects that impact the community, products used by the community, or simply want to make community engagement a core part of your brand identity, this webinar is a must-attend.
During this webinar, you will:
1. Learn easy and practical strategies to build authentic audience connections.
2. Discover the power of trust and how to establish it through honesty and transparency.
3. Uncover the secrets to keeping community engagement fun and engaging.
Don’t miss out on this opportunity to revolutionize your brand’s community engagement. Register now and unlock the potential of your business!
Join FPRA for a webinar that will explore the power of developing culturally relevant communication for Hispanic and multicultural audiences – a critical approach that directly impacts business results – with Claudia Machado, senior development and community engagement manager for Mothers Against Drunk Driving Florida and Puerto Rico.
The Hispanic population in the United States is not only rapidly growing but also remarkably diverse, and a one-size-fits-all approach won’t work the way it used to. This webinar will help you gain insights that can elevate your PR strategies and drive success with Hispanic and multicultural audiences.
In this webinar you will learn:
How to move beyond basic translation strategies to capture the essence and emotional resonance of your message, ensuring it strikes a chord with your target audience.
How cultural sensitivity, language diversity and tailored messaging can unlock opportunities for your brand or organization in Florida’s dynamic PR landscape.
Best practices and exploration of real-world case studies that illustrate the transformative potential of a more strategic approach.
You’ll learn:
The components of an award-winning communications plan
How to build trust with community members
What the city did to come in under budget and show ROI
How they executed in a short timeframe
Bonus: How it feels to hold that huge pyramid!
oin the Ocala Chapter of FPRA on Tuesday, Jan. 23, from 12 PM – 1 PM for our January Professional Development Webinar, Keep it 100: Upskilling PR in the AI Era, presented by Michelle Hayes Uhlfelder, CEO and Founder of Cherrytop – a brand new marketing and PR boutique agency.
Step up your PR game with “Keep it 100: Upskilling PR in the AI Era” presented by Cornell University Marketing AI certified expert Michelle Hayes Uhlfelder. This webinar promises to give you a fresh take on AI’s impact on PR as Michelle unpacks a practical toolbox of AI-driven techniques perfect for both AI rookies and seasoned pros. Come ready to learn, innovate, and level up your PR strategies in this tech-savvy age.
oin us for this engaging program to learn the marketing KPIs you need to know! Metrics can be complicated, but they don’t have to be with the tips you’ll learn from Mike Wells, chief marketing officer for GOLDLAW.
Mike is a seasoned marketing executive who is passionate about building dynamic, high-achieving marketing and sales teams, finding gold in analytics and compelling storytelling in content marketing. He specializes in the legal industry. At GOLDLAW, Mike oversees a large in-house marketing team and the firm’s intake call center. He is part of the firm’s five-member executive team and works closely with leadership to align marketing and sales strategies with the firm’s mission and core values.
A proud former “ink-stained wretch,” Mike was a newspaper journalist before transitioning to legal marketing in 2008. His articles appeared in major metropolitan newspapers and national magazines. His reporting career also included stints as a SiriusXM Radio reporter and as a guest commentator on national cable news networks.
Join CWC-FPRA’s virtual webinar with Liv Hung, Marketing & Communications Consultant, as she walks through the landscape of AI and its role with communicators.
Liv Hung is a Marketing & Communications Consultant, currently serving as the Senior Strategic Public Relations Consultant & Account Manager for Coldwater Communications. A Swiss Army Knife of marketing and communications, Liv has accumulated a wide range of industry experience since 2004. She consults at Coldwater Communications as a Senior Strategic PR Consultant where she is a trusted advisor on reputation management, stakeholder relations, crisis management, data analytics, AI, and media relations. Liv is completing a Master of Communication Management at McMaster University where her research interests are in the intersection of artificial intelligence and corporate reputation, consumer trust, leadership, and ethics.
Join us VIRTUALLY on Thursday, February 15 for a presentation on “How Brand Campaigns Can Authentically Reach + Support Diverse Audiences” with Jarryd Boyd, Director of Brand Communications at Hinge, Global Dating App, & a Pensacola Native!
PRA’s Golden Image Awards are a great way to get noticed for the hard work you and/or your team have put into a project. Golden Image Awards recognizes the best in research, strategy, implementation, and execution in the public relations profession. Join us on Tuesday, Feb. 27, from noon-1 p.m. virtually as we talk about the awards and what type of projects you should enter. This is the first of two workshops to help communications professionals learn more about the awards and the nuts and bolts of putting your entry together.
The Florida Public Relations Association Lake County Chapter presents Going Viral with Vegas!
Join us for an exciting online Q&A session on Feb. 28 as we spend time with the Office of Communications team for the City of Las Vegas and learn more about their award winning strategies and tactics for social media. Come prepared with questions for this great opportunity to learn!
The team at the City of Las Vegas has been part of the government social media space since the beginning. The team is creative, dedicated and always ready to tackle new platforms (and was one of the first agencies to hop on Snapchat, Twitter Spaces, Instagram Reels and TikTok!). The team is diverse, hard-working and stands out in the socialgov space.
Dive into the world of seamless event execution with our February webinar on tech-driven event excellence! Join us as we unravel the strategies and best practices that leverage cutting-edge tech platforms to orchestrate flawless events. From registration to post-event analytics, discover how to harness the power of technology for efficient planning, enhanced participant experiences and overall event success. If you’re eager to elevate your event game through tech innovation, this session is your gateway to mastering the art of seamless event execution. Don’t miss the chance to revolutionize your events with the latest in tech-driven strategies!
During this session, we will walk you through the new submission process for our esteemed Golden Image Awards. While the rubric and categories remain unchanged, we have revamped the submission process to make it more efficient and user-friendly for both entrants and judges alike.
We understand that change can sometimes be challenging but we are confident that these updates will ultimately enhance the overall experience for everyone involved. Your continued support and participation are invaluable to us, and we look forward to embarking on this exciting new chapter together.
he FPRA Golden Image Awards recognize the best in research, strategy, implementation and execution in the public relations profession. In this workshop learn how to put together the two-page summary, which accounts for 70% of your score. Information provided will give you some tips and tricks for putting together an award-winning entry. This is the second of two workshops to help communications professionals learn more about the awards and the nuts and bolts of putting your entry together.
Join the South Florida Chapter next Thursday March 14th for a virtual lunch and learn presented by Roy Reid, APR, CPRC, MCPC
Farmers, Trolls and Poison Worms: Safeguarding Reputation Against AI Evildoers
We’ve all seen the webinars and blog posts warning of the dangers artificial intelligence poses for our organizations and clients. But risks, like inadvertently infringing copyrights, exposing sensitive business information, and reinforcing harmful social biases, are just the tip of the iceberg.
There’s a whole other side of AI communicators—a dark and treacherous side—where opportunistic schemers, scammers, conspiracy theorists, and even foreign governments are using large language models and other AI tools to spread disinformation and hate, sow political and social discord and destroy reputations and brands. Learn about the dangers of “malicious AI” and what you need to know to protect your business, reputation, and relationships, and those of your clients, from harm.
FPRA Orlando is hosting a series of virtual (and free!) APR workshop sessions. Join us for our next session on Monday, March 25, from 12-1 p.m. as Ali Beemer, APR discusses research and planning, two key elements of the APR panel presentation and exam.
Presented by Lindsay Hudock, APR, CPRC
12 to 1 p.m. ET
Tuesday, March 26, 2024
The highly coveted Golden Image Awards recognize outstanding public relations programs throughout Florida. In its 67-year history, this annual awards competition has become a standard of excellence as winners demonstrate the best-of-the-best in PR innovation, strategy, planning and execution. This year’s competition will debut exciting changes centered around you: the participant. The FPRA Executive Committee undertook an extensive research effort to better understand our member’s experience with Golden Image. As a result, strategic changes were made to ensure the program continues to recognize and honor the exemplary work YOU’RE doing in the field. In this webinar, we’ll introduce you to the new online submission form, walk you through the submission process, review key elements of the judging rubric and share tips for creating a strong entry.
In August, the 67th Golden Image Gala will celebrate all that glitters in Public Relations. Whether its killer strategy, remarkable research, impeccable execution or phenomenal creativity, the Golden Image competition is your chance to be recognized by your peers for the exemplary work you’ve done in the field. By tuning into this webinar, you’ll be one step closer to holding that Golden Image pyramid on stage in August.
Join the Treasure Coast Chapter of the Florida Public Relations Association for a special lunch and learn webinar on Friday, April 5! We are excited to welcome FPRA VP of Golden Image Lindsay Hudock, APR, CPRC, who will explore the new changes for the Golden Image Awards this year.
This year’s competition will debut exciting changes centered around you: the participant. The FPRA Executive Committee undertook an extensive research project to understand the Golden Image experience more fully. As a result, strategic changes were made to ensure the program continues to recognize and honor the exemplary work YOU’RE doing in the field. In this webinar, we’ll introduce you to the new online submission form, walk you through the submission process, review some key elements of the judging rubric, and share tips for creating a killer entry.
You must be a current member of the FPRA Capital Chapter to attend this free event. Please RSVP using the link.
Learn how to prepare, navigate and conquer your Golden Image Award entries! Hear from Lindsay Hudock, APR, CPR State Executive Committee VP of Golden Image, Southwest Florida Chapters, Holly Boldrin, APR, CPRC from Priority Marketing, and FPRA Capital Chapter‘s, Drew Piers, APR, CPRC from Sachs Media!
The Florida Public Relations Association Lake County Chapter presents Declutter Your Digital Life!
Join us for an exciting online session on April 17 and get top tips to increase your productivity and peacefulness. Stop the email scavenger hunts. Cease the mindless social media scrolling. Get your files and photos in order. Manage virtual meetings and messaging with ease. Reclaim time and peace of mind.
Virtual Networking begins at 11:45 a.m.
Virtual Session begins at 12:00 p.m.
FREE for FPRA Members. $10 for non members.
Register at https://www.eventbrite.com/e/fpra-lake-declutter-your-digital-life-tickets-866807924837
Unlocking Your PR Potential: SCFPRA Power Hour Lunch N’ Learn Webinar Series
Elevate your PR skills and knowledge with the FREE 5-week SCFPRA Power Hour webinar series! Join us for insightful lunch-and-learn sessions where you will have the opportunity to sharpen your PR expertise, network with fellow professionals and learn more about how to advance your career within FPRA. Each webinar will delve into a valuable FPRA topic, featuring guest speakers from the FPRA State Executive Committee.
Free for all attendees! Register today and take your PR potential to the next level!
April 24 – Accreditation Unlocked: Gain insights into the FPRA Accreditation process and its significance in the PR industry.
Hear from a panel of accredited professionals and our guest speaker, FPRA State VP of Credentialing, Kevin Christian, APR, CPRC
Register here: https://lp.constantcontactpages.com/ev/reg/phn4b8m
Join FPRA for a webinar on Thursday, April 25, from noon- 1 p.m. EST as we talk about the accreditation in public relations credential.
The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, principles and more. Discover what’s behind APR, what it means, how it changes things and why it truly makes a difference for PRofessionals. Join Kevin Christian, APR, CPRC, Vice President of credentialing for FPRA for an interactive presentation that will open your eyes to APR and what it can do for you.